Pricing Comparison Table - Free UI Component

Header Background #ffffff

Header Text Color #1e293b

Row Background #ffffff

Row Hover Fill #fcfeff

Highlight Color #2563eb

Text Color #475569

Border Color #e2e8f0

Vertical Padding (rem) 1

Horizontal Padding (rem) 2

Container Width 1000px

Pricing Comparison Table

A high-conversion comparison matrix with an integrated 'Recommended' column highlight and interactive CTA buttons.

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Pricing Comparison Table</title>
    <link rel="preconnect" href="https://fonts.googleapis.com">
    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
    <link href="https://fonts.googleapis.com/css2?family=Outfit:wght@400;500;600;700&display=swap" rel="stylesheet">
    <style>
        /* -- Variables ------------------------------------------------- */
        :root {
            --header-bg: {{headerBgColor}};
            --header-text: {{headerTextColor}};
            --row-bg: {{rowBgColor}};
            --row-hover: {{rowHoverBg}};
            --text-color: {{textColor}};
            --border-color: {{borderColor}};
            --accent-color: {{accentColor}};
            --v-pad: {{vPadding}}rem;
            --h-pad: {{hPadding}}rem;
            --table-w: {{tableWidth}};
        }

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

body {
            font-family: 'Outfit', sans-serif;
            background-color: #f7f9fc;
            color: var(--text-color);
            padding: 3rem 1.5rem;
            display: flex;
            justify-content: center;
        }

.table-container {
            width: 100%;
            max-width: var(--table-w);
            background: var(--row-bg);
            border-radius: 16px;
            box-shadow: 0 10px 40px rgba(0, 0, 0, 0.05);
            border: 1px solid var(--border-color);
            margin-top: 1.5rem;
        }

.table-wrapper { overflow-x: auto; }

table {
            width: 100%;
            border-collapse: collapse;
            text-align: center;
            table-layout: fixed;
        }

thead th {
            background-color: var(--header-bg);
            color: var(--header-text);
            padding: 2.5rem 1.5rem 2rem 1.5rem;
            border-bottom: 2px solid var(--border-color);
        }

.plan-name { font-size: 1.25rem; font-weight: 700; display: block; margin-bottom: 0.5rem; }
        .plan-price { font-size: 2.5rem; font-weight: 800; }
        .plan-price span { font-size: 0.9rem; font-weight: 500; color: #94a3b8; }

td {
            padding: var(--v-pad) var(--h-pad);
            border-bottom: 1px solid var(--border-color);
            color: var(--text-color);
        }

tbody tr:hover td {
            background-color: var(--row-hover);
        }

tr:last-child td { border-bottom: none; }

.feature-name { text-align: left; font-weight: 600; width: 300px; }
        
        .check { color: #16a34a; }
        .cross { color: #94a3b8; font-weight: 300; }

.recommended {
            position: relative;
            background: rgba(0,0,0,0.04);
            border-left: 1px solid var(--border-color);
            border-right: 1px solid var(--border-color);
        }
        th.recommended {
            background-color: var(--header-bg);
            /* Overlay subtle tint for the column */
            background-image: linear-gradient(rgba(0,0,0,0.04), rgba(0,0,0,0.04));
        }
        .recommended-badge {
            position: absolute;
            top: 10px;
            left: 50%;
            transform: translateX(-50%);
            background: var(--accent-color);
            color: #fff;
            padding: 4px 12px;
            border-radius: 99px;
            font-size: 0.7rem;
            font-weight: 700;
            text-transform: uppercase;
        }

.cta-btn {
            background: var(--accent-color);
            color: #fff;
            border: none;
            padding: 10px 20px;
            border-radius: 8px;
            font-weight: 700;
            width: 100%;
            cursor: pointer;
            transition: transform 0.2s;
            margin-top: 1rem;
        }
        .cta-btn:hover { transform: scale(1.02); }

</style>
</head>
<body>

<div class="table-container">
        <div class="table-wrapper">
            <table>
                <thead>
                    <tr>
                        <th style="background: transparent;"></th>
                        <th>
                            <span class="plan-name">Starter</span>
                            <div class="plan-price">$29<span>/mo</span></div>
                        </th>
                        <th class="recommended">
                            <span class="recommended-badge">Most Popular</span>
                            <span class="plan-name">Pro Business</span>
                            <div class="plan-price">$99<span>/mo</span></div>
                        </th>
                        <th>
                            <span class="plan-name">Advanced</span>
                            <div class="plan-price">$249<span>/mo</span></div>
                        </th>
                    </tr>
                </thead>
                <tbody>
                    <tr>
                        <td class="feature-name">Cloud Storage Force</td>
                        <td>100 GB</td>
                        <td class="recommended">500 GB</td>
                        <td>Unlimited</td>
                    </tr>
                    <tr>
                        <td class="feature-name">Active API Endpoints</td>
                        <td>1,000 / mo</td>
                        <td class="recommended">25,000 / mo</td>
                        <td>Unlimited</td>
                    </tr>
                    <tr>
                        <td class="feature-name">Multi-factor Auth</td>
                        <td class="check">â</td>
                        <td class="recommended check">â</td>
                        <td class="check">â</td>
                    </tr>
                    <tr>
                        <td class="feature-name">24/7 Priority Support</td>
                        <td class="cross">â</td>
                        <td class="recommended check">â</td>
                        <td class="check">â</td>
                    </tr>
                    <tr>
                        <td class="feature-name">Custom SSL Branding</td>
                        <td class="cross">â</td>
                        <td class="recommended cross">â</td>
                        <td class="check">â</td>
                    </tr>
                    <tr>
                        <td></td>
                        <td><button class="cta-btn" style="background: #94a3b8;">Choose Basic</button></td>
                        <td class="recommended"><button class="cta-btn">Start 14-day Trial</button></td>
                        <td><button class="cta-btn" style="background: #1e293b;">Go Advanced</button></td>
                    </tr>
                </tbody>
            </table>
        </div>
    </div>

</body>
</html>